Luxury brand-building and development: new global challenges, new business models
نویسندگان
چکیده
منابع مشابه
Development of New Geographically Distributed Business Models for Global Transactions
Financial institutions cannot isolate themselves from the trend toward globalization. Willingly or unwillingly, banks are being forced to move toward worldwide operation. One of the most compelling reasons for this change is the enormous potential of global transactions, whereby banks can offer services and credit facilities worldwide, tailored to customers regardless of where they are based. G...
متن کاملA New Consideration on New Product Development Models
In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products.New product development is a multi-stage process. Many different models with a varying number of stages hav...
متن کاملDevelopment of Brand Community in Iranian New Sport Teams
Background. Through years of spectator interaction, historical moments, heroic performances, and the creation of traditions or rituals, these established teams are excellent examples of brand communities. For newly introduced teams, these elements are likely to be in short supply and many of them struggle to build a community around their sport team. Objectives. This study explored brand co...
متن کاملDevelopment of New Geographically Distributed Business Models for Global Financial Transactions
Financial institutions cannot isolate themselves from the trend toward globalization. Willingly or unwillingly, banks are being forced to move toward worldwide operation. One of the most compelling reasons for this change is the enormous potential of global transactions, whereby banks can offer services and credit facilities worldwide, tailored to customers regardless of where they are based. G...
متن کاملLuxury, Luxury Brand and Luxury Market in India: From Class Consumers to Closet Consumers
The luxury concept has throughout history played an important role in social life by being a clear indicator of knowledge and social class which has not changed at present but only becoming catchier. Today, the demand for luxury brands is ever increasing and brand offering is continuously on the rise.The luxury market is expanding rapidly in India on the back of economic deregulation, fast GDP ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2018
ISSN: 1350-231X,1479-1803
DOI: 10.1057/s41262-018-0093-5